About Me

I’m a creative leader specializing in brand strategy and identity, with experience shaping some of El Paso’s most visible brands.

As Creative Director at Barracuda Public Relations, I led branding and creative for clients including El Paso County, Spaceport America, Buy El Paso, and Alamo Drafthouse, along with the campaign supporting Castner Range’s national monument designation.

Now, as Director of Brand & Marketing at El Pasoans Fighting Hunger Food Bank, I lead marketing and communications supporting fundraising and food access. I joined during a leadership transition and federal government shutdown, helping guide communications through one of the organization’s most demanding fundraising periods.

I care about strong brands, strong creative teams, and a good book with my wife, Robyn Alba.