AYAA Behavioral Health
Identity & Website Development
AYAA bh needed an identity that would immediately stand out and disrupt the behavioral health market in Southern California. In an industry that is seemingly all being acquired by private equity firms, AYAA bh seeked to insert comfort, warmth, and trust back into consumer’s minds. They wanted an identity that would be engaging and inviting, and avoid cliches in the industry.
The result was a logo that said we are about growing and nurturing young minds. A brain silhouette that doubled as a speech bubble and spoke to how AYAA bh will help your loved ones improve their communication skills.
Project Team
Gabriel Garcia - Creative Director
Robyn Alba - Copywriter