About Me

Creative leader with expertise in branding, brand strategy, and identity development, shaping some of El Paso’s most visible brands. As Creative Director at Barracuda Public Relations, the premier PR firm in El Paso, I led branding and creative strategy for high-profile clients. I played a key role in branding the County of El Paso, art direction for Spaceport America, Buy El Paso and Alamo Drafthouse, and contributing to the campaign that led to Castner Range’s designation as a national monument. Passionate about building iconic brands, strong creative teams, developing strategic design processes, and aligning creative vision with business objectives to deliver meaningful results.