Buy El Paso
In 2019 as part of CARES Act dollars distributed to the City of El Paso, BPR created Buy El Paso for The City’s Economic Development Department. Since then, the city and the county have come together to keep this program going. Buy El Paso is a unique, community-driven program that encourages El Pasoans to do business with local companies who would otherwise not have the resources to create robust marketing campaigns.
Buy El Paso utilizes social, digital/SEO, traditional and earned media strategies with clear calls to action along with brand storytelling strategies to get folks to think local first when buying anything. Through this program, we’ve created “Buy El Paso Day” which happens the first Saturday of December and incentivizes consumers to shop at participating stores where they will receive a complimentary custom mercado bag while supplies last. We even created a limited edition artist t-shirt component which highlights local artists and businesses—a fun way to get the public to visit a local business.
Our local government loves this program so much that they’ve decided to fund it through 2024. The next iteration of Buy El Paso will involve a QRcode and gamification component, designed to provide business owners with valuable data about their business as they develop relationships with their customers. Visit buyep.org to see us in action!
Project Team
Gabriel Garcia - Creative Director
Reyes Gonzalez - Graphic Designer & Illustrator
Joe Najera - Photographer & Videographer