Alamo Drafthouse Cinema
Illustration
Alamo drafthouse engaged Barracuda PR for a brand activation to celebrate the grand opening of their Alamo Drafthouse in Far East El Paso.
Alamo Drafthouse’s new cinema went all out with their luchador theme, featuring murals, an impressive collection of vintage Mexican Cinema posters on display, as well as lobby cards and luchador themed decor. You can even walk through a ten-foot-tall Luchador mask as you walk into the theatre’s The Big Show - featureing a 70-foot-wide screen.
Alamo Drafthouse tasked Barracuda PR with illustrating a commemorative illustrated book celebrating the Luchadores displayed in their taproom.
Alamo Drafthouse’s new cinema went all out with their luchador theme, featuring murals, an impressive collection of vintage Mexican Cinema posters on display, as well as lobby cards and luchador themed decor. You can even walk through a ten-foot-tall Luchador mask as you walk into the theatre’s The Big Show - featureing a 70-foot-wide screen.
Alamo Drafthouse tasked Barracuda PR with illustrating a commemorative illustrated book celebrating the Luchadores displayed in their taproom.
Barracuda PR made Alamo Drafthouse’s vision come to life by telling each Luchador’s story in the form of collectible cards, featuring their story and cool tidbits from their career such as the years they performed and their signature moves.
Project Team
Gabriel Garcia - Art Director
Dave Acosta - Editor & Writer